Floward DATA PRIVACY AND COOKIE POLICY
Floward respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our platforms (Website and Application) (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
This Privacy Policy is an integral part of the Terms and Conditions. By accepting the Terms, you accept the Privacy Policy. By using the Service on any and all platforms, you agree to the collection and use of information in accordance with this Privacy Policy.
Purpose of this privacy policy
This privacy policy aims to give you information on how Floward collects and processes your personal data through your use of our platforms, including any data you may provide through the platforms when you purchase a product or services from Floward.
Our platforms are not intended for children, and we do not knowingly collect data relating to children.
It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.
The data we collect about you
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
- Contact Data includes billing address, delivery address, email address and telephone numbers.
- Financial Data includes bank account and payment card details. For transactions with online debit/credit cards, we transmit your entire card information to the appropriate debit/credit card company in an encrypted format with globally accepted rules and applications during order processing. Upon your discretion, we keep a part of your card information in an encrypted format, taking precaution to maintain physical, electronic, and procedural safeguards over your credit card information.
- Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
- Technical Data includes internet protocol (IP) address, Personal Identifiable Information (PII), your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our platforms.
- Profile Data iincludes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
- Usage Data includes information about how you use our platforms, products and services.
- Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
How is your personal data collected?
We use different methods to collect data from and about you including through:
- Direct interactions.You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- apply for our products or services.
- create an account on our platforms.
- subscribe to our service or publications.
- request marketing to be sent to you.
- enter a competition, promotion or survey or
- give us feedback or contact us.
Automated technologies or interactions with third parties.
As you interact with our platforms, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.
We and our third-party service providers may also use cookies, pixel tags, web beacons, and other similar technologies to better serve you with more tailored information and facilitate your ongoing use of our Site.
Personal Contact Information
Navigation and Click stream Data
As you browse our website, we gather navigational and click stream data that shows which pages you have websited, what kind of features you have used or how long you have stayed on a particular page etc. This information will not reveal your identity or be linked to you personally. We use this information to complete, support and analyze your purchases from us; to facilitate and improve your use of the website; to comply with any requirements of law; to serve, or have a third party serve specialized or relevant advertising content and/or recommendations to you on the website or on a third party’s website and for internal purposes. This information may be disclosed only to our staff and to third parties involved in the completion of your transaction, the delivery of your order, and the analysis and support of your use of the website.
Floward may collect the following information from users of our platforms: first name, last name, street address, area and city, phone and contact numbers, e-mail address, GPS location, (collectively, “Personally Identifiable Information” or “PII”).
In addition, Floward may collect information regarding Floward account holders’ past Floward orders, customer service inquiries, platforms feedback, promotions, and certain social networking preferences (e.g. pages you “Like” or “Recommend”).
Floward also uses web analytics software to track and analyze traffic on the site in connection with Floward advertising and promotion of Floward services. Floward may publish these statistics or share them with third parties without including PII.
Non-Personally Identifiable Information (or “Non-PII”) is aggregated information, demographic information and any other information that does not reveal your specific identity. We and our third party service providers may collect Non-PII from you, including your MAC address, your computer type, screen resolution, OS version, Internet browser and demographic data, for example your location, gender and date of birth and we may aggregate PII in a manner such that the end-product does not personally identify you or any other user of our platforms, for example, by using PII to calculate the percentage of our users who have a particular telephone area code.
IP Addresses are the Internet Protocol addresses of the computers that you are using. Your IP Address is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). This number is identified and logged automatically in our server log files whenever users visit the Site, along with the time(s) of such visit(s) and the page(s) that were visited. Collecting IP Addresses is standard practice on the Internet and is done automatically by many websites.
How We Use Your Information
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal obligation.
Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
Personally Identifiable Information
Floward uses PII to create users’ Floward accounts, to communicate with users about Floward services, to offer users additional services, promotions, and special offers and to charge for purchases made through Floward. Floward may also use PII to enforce Floward terms of use and services.
Floward uses cookies to remember users on the site and to enhance users’ experience on the site. For example, when users with Floward accounts return to the site, cookies identify those users and allow the site to provide certain user-specific information such as Floward login information, choice of website language and country selection in addition to any other information we might collect in the future. Floward does not sell the information it collects to third parties.
We may disclose PII:
a) To our third-party service providers who provide services such as website hosting, data analysis, payment processing, order fulfillment, infrastructure provision, IT services, customer service, e-mail delivery services, credit card processing and other similar services to enable them to provide services. As required to fulfill your purchase (e.g., to our staff to enable them to fulfill your order).
b) To identify you to any person to whom you send messages regarding Site-related content through the Site.
c) To third parties’ sponsors of Promotions (irrespective of whether such Promotions are hosted by us), or otherwise in accordance with the rules applicable to such Promotion. You should carefully review the rules, if any, of each Promotion in which you participate, as they may contain additional important information about a sponsor’s or other third parties’ use of your PII.
d) To the extent that the terms and conditions of such rules concerning the treatment of your PII conflict with this Privacy Policy, the terms and conditions of such rules shall prevail.
e) To an affiliate or other third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets, or stock (including without limitation in connection with any bankruptcy or similar proceedings) as we believe to be appropriate:
1) under applicable law including laws outside your country of residence.
2) to comply with legal process.
3) to respond to requests from public and government authorities including public and government authorities outside your country of residence.
4) to enforce our terms and conditions.
5) to protect our operations or those of any of our affiliates.
6) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others and
7) to permit us to pursue available remedies or limit the damages that we may sustain.
User generated content posted through the site such as service/product reviews and certain social networking preferences (e.g., pages you “Like” or “Recommend”) may be viewed by the general public. Accordingly, Floward cannot ensure the privacy of any PII included in such user generated content.
Non-Personally Identifiable Information.
Since Non-PII does not personally identify you, we may use such information for any purpose. In addition, we reserve the right to share such Non PII, which does not personally identify you, with our affiliates and with other third parties, for any purpose. In some instances, we may combine Non-PII with PII (such as combining your name with your geographical location).
If we do combine any Non-PII with PII, the combined information will be treated by us as PII hereunder if it is so combined.
IP Addresses
We use IP addresses for purposes such as calculating site usage levels, helping diagnose server problems, and administering the site. We may also use and disclose IP Addresses for all the purposes for which we use and disclose PII. Please note that we treat IP Addresses, server log files and related information as Non-PII, except where we are required to do otherwise under applicable law.
For individuals subject to the General Data Protection Regulation of the European Union (“EU”) or the United Kingdom of Great Britain and Northern Ireland (“UK”), our processing of your personal information is justified on the following legal bases: the processing is necessary to perform a contract with you or take steps to enter into a contract at your request; the processing is necessary for us to comply with a relevant legal obligation; the processing is in our legitimate interests, subject to your interests and fundamental rights, and notably our legitimate interest in using applicable data to conduct and develop our business activities; or you have consented to the processing.